What Is Content Marketing? Why Is Content King? How Do You Create a Content Strategy?

The phrase “Content is King” has become a mantra in the uberant content marketing world. It sounds so simple, and yet what does it really mean? And how can you develop an effective content strategy?

The “content is king” concept emerged as Google’s search engine algorithms matured, blogs with relevant, interesting content achieved notoriety, and companies with high quality inbound marketing campaigns and an engaging social media presence cultivated true customer loyalty. The bottom line is that high quality content gets shared. If you want more visibility for your brand, you need high quality content across multiple content marketing channels. Content is king.

Okay, but what content should you produce, and where?

Content is everything you post and publish – every blog post, article, email, video, slide presentation, LinkedIn interaction and tweet. All of these pieces of content form a picture of what your business is about and why your potential clients might want to work with you.

 

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